The Internet was important in election campaigns in USA

Barack Obama in Denver

After the success it had in the election campaign of Barack Obama through the websites, it is important to analyze the prospect of tremendous success, a root cause was inspiring to the site in virtual communities like Facebook and MySpace.

Full of images and multimedia, the site could be seen also in Spanish and other sites connected with fashionable among young Americans. The campaign has revolutionized the use of the Internet as a political tool: the messages that the Democrat candidate submitted online are faithfully reproduced by a mass of young volunteers between 18 and 21 years, serving for social networking.

The campaign’s successful new-media strategy is already being studied as a playbook for other candidates, including the presumptive Republican nominee, Senator John McCain.

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